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Roman Rackwitz

// Gamification Pioneer

// Founder

// Speaker

// Lecturer

// Supervisory Board

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Designing for Homo Sapiens & Ludens

Gamification is interaction design that encourages us to keep trying with joy.

Roman Rackwitz

Fun is a neuro-chemical reward to encourage us to keep trying.

Raph Koster

Gamification design offers a balanced journey that unfolds in front of someone over time, depending on their choices.

3 things that happen when we meet

knowledge

Clear & logical communication of what Game Thinking is and when it fits.

Geek

Effective 'deep dive' in gamification, nudging & behavioral economics.

Tips

Usually at least one direct action that you can easily implement.

As a former Ph.D. student, I had a fascinating interview with Roman to accomplish my dissertation in the field of Gamification. I had a couple of interviews with other International Gamification Experts as well. But, I should say that his point of view was totally different from others. His proper focus on internal motivation gives Gamification a deeper layer compared to other superficial and PBL-based Gamification attempts. I am deeply thankful to him for all his insightful ideas and support.
Nadia Soleimani
Nadia Soleimani
Roman gave us the crucial tips and ideas around the gamification of our business model during a crucial development phase of our start-up company (sqiyo.com). I am deeply grateful to him for that.
Carsten Sudhoff
Carsten SudhoffChairman sqiyo AG
Compared to Roman Rackwitz's knowledge & experience on gamification, everything else is superficial.
Jürgen Stäudtner
Jürgen StäudtnerAutor; Innovationsstau Deutschland
His view: puzzling and yet comprehensible. Not without reason the leading gamification expert in the German-speaking world.
Steven McAuley
Steven McAuleyEnterprise Account Manager für Google Cloud
Roman knows Gamification inside and out, front to back and upside down. It's clear that he lives it.
Nick Tyrell
Nick TyrellOsney Media
Just recently I saw a documentary about gamification. They should have interviewed Roman Rackwitz. He knows it inside out and would have added much more value.
Peter G. von Windau
Peter G. von WindauSenior Partner bei Roland Berger im Ruhstand
As a former gamification skeptic, I have become a proponent thanks to Roman Rackwitz.
Winfried Felser
Winfried FelserCEO NetSkill Solutions GmbH, Gründer Competence Site
Hello Roman, I just brought your name and approaches into a 1-hour presentation on Gamification probably 20x. Because you took my gamification "game" to a whole new level. Through our clashes and also through your wonderful course. All the approaches and experiences I could gather before are not useless because of that, but the insights, new perspectives incl. tangible examples from you in your course are gold. Somehow this was exactly what I always wanted to see gamification as. But I always lacked the grip with the previous approaches and resources.
Thorsten Niemeyer
Thorsten NiemeyerFounder Linvelo
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For those who have some time to spare:
Gamification Design
RomanRackwitz

The illusion of rewarded goals in gamification.

Durch diese spielerische Linse sehen wir nicht nur Ziele, sondern Spiele; nicht nur Herausforderungen, sondern Chancen zur Bereicherung. Darin liegt die wahre Magie der Gamification – nicht im Sammeln von Punkten oder Abzeichen, sondern in der Suche nach Freude und Sinn im Spiel selbst, geleitet von einer Geschichte, die sich für jeden Spieler einzigartig entfaltet, geformt durch seine Entscheidungen und seine Interaktionen.

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May 3, 2024
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Entrepreneurial activities

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Engaginglab

Germany's reputable agency for Game Thinking & Gamification. Context-related application and individual solutions for organizations.

Tabi.one

Software-as-a-Service to create and distribute and visualize personalized user journeys, from employees, customers and users, to increase their respective lifetime value.

CBO Media

Publisher for knowledge, cases, experiences and new insights for the - mostly still fictitious - Chief Behavioural Officer. MAKE HUMAN NATURE LOUDER

Gamification.design HUB

The Gamification.design HUB for anyone looking for comprehensive and proven content on gamification. Here you will also find an attractive community of like-minded people and expert advice.

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