Roman Rackwitz

// Gamification Pioneer

// Founder

// Speaker

// Lecturer

// Supervisory Board


die deutschsprachige Online Gamification Akademie. Inklusive Discord-Community und persönlichem Austausch.

Entwickeln Sie Produkte, Prozesse und Kundenbindung, die Menschen wirklich lieben. In der Gamification.Design Akademie erfahren Sie, wie Gamification, auch ohne Punkte, Badges und Ranglisten funktioniert.

Designing for Homo Sapiens & Ludens

Gamification is journey design that encourages us to keep trying with joy.

Fun is a neuro-chemical reward to encourage us to keep trying.

Gamification provides an activity that consists of a journey that unfolds in front of you over time, depending on your choices and behaviors, helping you become a better version of yourself and grow from it.

3 things that happen when we meet


Clear & logical communication of what Game Thinking is and when it fits.


Effective 'deep dive' in gamification, nudging & behavioral economics.


Usually at least one direct action that you can easily implement.

What's on my mind right now:

Entrepreneurial activities

At your service.


Germany's reputable agency for Game Thinking & Gamification. Context-related application and individual solutions for organizations.

CBO Media

Magazine for knowledge, cases, experiences and new insights for the - mostly still fictitious - Chief Behavioral Officer, as symbolic representative of a growing target group of behavioral economists.

Software-as-a-Service to create and distribute and visualize personalized user journeys, from employees, customers and users, to increase their respective lifetime value.



Kontakt & Booking

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