Roman Rackwitz

His passion  -- and job -- can be best described in one word: Enjoyneering.
Since 2007 he is involved in what is mainly called Gamification. Nowadays it has a lot of names, but no matter how you call it, at the end it has one purpose: to enable humans to unfold their full potential by reverse-engineering the science of fun.

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Master Gamification

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ROMAN RACKWITZ KNOWS GAMIFICATION BEYOND POINTS & BADGES

As the active CEO of Engaginglab GmbH, Roman Rackwitz stands for a game thinking approach and knows Gamification beyond points & badges or creating competitions & leaderboards. His Gamification concepts and applications focus on long-term usage and human-centric-design.

Watch this video to see how he did an intervention at the Gamification World Congress in 2016, where most of the Gamification experts in the world were attending, to tackle the growing misunderstanding that game-like-behavior can be triggered by rewarding people with points & badges.

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