book #1

The
Drive
Method

What if motivation at work behaves nothing like we assume?

Most organisations try to fix performance with rewards and pressure. It works for a moment, then collapses. Everyone sees it happen. Few question why.

The Drive Method does exactly that.

The book uncovers the hidden motivational patterns behind engagement, learning, and change. It shows why teams stall even when incentives look perfect, and why some activities drain energy while others spark commitment and momentum.

You discover how to diagnose these patterns with the Behavioral Solution Matrix and how to design environments where curiosity, ownership, and long term engagement grow naturally.

The Intrinsic Design Manifesto

The New Operating System for Human Performance. Where motivation isn’t managed - it’s designed into the system.

Published by Roman Rackwitz, creator of the ‚Drive Method‘

Discover a new model for performance where motivation is not managed, but designed. A 12-page strategic manifesto.

"Perks don’t build performance. Systems do."

The Problem

We’ve spent decades bribing people to perform – with bonuses, badges, and behavioral hacks.
But sustainable performance doesn’t come from rewards.
It comes from structure. From challenge. From systems that make people want to grow.

This Manifesto isn’t another “culture playbook.”
It’s a line in the sand.

What You’ll Learn

Inside this 12-page strategic manifesto, you’ll uncover:

Why traditional motivation systems are still haunted by outdated behaviorism
How to shift from extrinsic manipulation to intrinsic design
The 3-part system architecture that drives real capability growth
The new language of performance, challenge, and sustainable motivation
What elite organizations are already doing differently, and why you haven’t heard about it yet

Who It’s For

This is not a trend piece.
It’s a framework for those building the next era of systems.

Founders, execs, and transformation leaders
L&D, HR, and performance architects
UX, CX, and behavioral designers
Anyone who knows the current system is broken — but hasn’t had the language to challenge it

Get the Manifesto

Download The Intrinsic Design Manifesto

12-page PDF · Readable in under 15 minutes · Built to challenge belief

This Manifesto wasn’t written to sell. It was written to shift belief.

„I created the Drive Method and the concept of Intrinsic Performance Design to reframe how we think about motivation.
This Manifesto is the distilled philosophy behind that work.
If you believe what’s inside, we’re already building the same future.“

Want to go deeper?
→ Learn about my work at engaginglab.com

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