His passion – and job – can be best described in one word: Enjoyneering.
Since 2007 he is involved in what is mainly called Gamification. Nowadays it has a lot of names, but no matter how you call it, at the end it has one purpose: to enable humans to unfold their full potential by reverse-engineering the science of fun.

For Those Who Appreciate Meaningful Progress

Master Gamification

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You will understand Gamification in detail and learn how to use it.

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ROMAN RACKWITZ KNOWS GAMIFICATION BEYOND POINTS & BADGES

As the active CEO of Engaginglab GmbH, Roman Rackwitz stands for a game thinking approach and knows Gamification beyond points & badges or creating competitions & leaderboards.

His Gamification concepts and applications focus on long-term usage and human-centric-design.
Watch this video to see how he did an intervention at the Gamification World Congress in 2016, where most of the Gamification experts in the world were attending, to tackle the growing misunderstanding that game-like-behavior can be triggered by rewarding people with points & badges.

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This is your entrance to the journey ‘how to do Gamification‘. We are preparing online courses, webinars and master classes to let you benefit from our learnings, the tools we use and the design processes that we established from more than a decade of customer-services.

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Gamification

Fussball ist Gamifiziertes Laufen

Natürlich wird Fussball nicht mit der Intention gespielt, um mehr Spaß beim rennen zu haben als wenn man einfach joggen geht. Aber sieht man es

September 1, 2017 1 Comment

Gamification

Es zählt die Wirkung, nicht der Begriff

Sollte man es Gamification nennen? Auch nach dem gerade vergangenen Gamescom Congress 2017 steht fest, diese eine Frage wird nicht verschwinden. Aber ich möchte meine

August 25, 2017 No Comments

Gamification

Le Brunch – der Spielepodcast

Gamification zum Frühstück bei Le Brunch Am Sonntag war es soweit. Zum aller ersten Mal war zu Gast bei einem zahlungspflichtigen Podcast. Warum mich das

August 7, 2017 No Comments

For Those Who Appreciate Meaningful Progress

Master Gamification

You will understand Gamification in detail and learn how to use it.

Yes, the list!

GET the GAME THINKING DIGEST

Become part of my ‘Game Thinker’ list. Directly into your inbox.

ROMAN RACKWITZ KNOWS GAMIFICATION BEYOND POINTS & BADGES

Roman HAS BEEN FEATURED IN

If you want to deep dive into your personal learning journey on Gamification, please subscribe to the list

STAY IN TOUCH WITH ME.

Blog

Fussball ist Gamifiziertes Laufen

Es zählt die Wirkung, nicht der Begriff

Le Brunch – der Spielepodcast

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