As the active CEO of Engaginglab GmbH, Roman Rackwitz stands for a game thinking approach and knows Gamification beyond points & badges or creating competitions & leaderboards. His Gamification concepts and applications focus on long-term usage and human-centric-design.

Watch this video to see how he did an intervention at the Gamification World Congress in 2016, where most of the Gamification experts in the world were attending, to tackle the growing misunderstanding that game-like-behavior can be triggered by rewarding people with points & badges.