His passion – and job – can be best described in one word: Enjoyneering.
Since 2007 he is involved in what is mainly called Gamification. Nowadays it has a lot of names, but no matter how you call it, at the end it has one purpose: to enable humans to unfold their full potential by reverse-engineering the science of fun.

For Those Who Appreciate Meaningful Progress

Master Gamification

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ROMAN RACKWITZ KNOWS GAMIFICATION BEYOND POINTS & BADGES

As the active CEO of Engaginglab GmbH, Roman Rackwitz stands for a game thinking approach and knows Gamification beyond points & badges or creating competitions & leaderboards.

His Gamification concepts and applications focus on long-term usage and human-centric-design.
Watch this video to see how he did an intervention at the Gamification World Congress in 2016, where most of the Gamification experts in the world were attending, to tackle the growing misunderstanding that game-like-behavior can be triggered by rewarding people with points & badges.

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Roman HAS BEEN FEATURED IN

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This is your entrance to the journey ‘how to do Gamification‘. We are preparing online courses, webinars and master classes to let you benefit from our learnings, the tools we use and the design processes that we established from more than a decade of customer-services.

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Blog

Design

Systemisches Gamification Design

Alles muss immer schneller gehen. Einfach. Sofort wirksam und am besten auch noch nach dem Prinzip ‘Fire & Forget’. Je komplexer alles wird, desto drängender scheinen

September 13, 2017 1 Comment

Business

Neugier als Motivator

Egal wie sehr sich Unternehmen Gedanken über die Lösung des Engagementproblems machen, auf einen möglichen Faktor kommen sie nie: Neugier als Motivator wird gänzlich mißachtet.

September 7, 2017 No Comments

Gamification

Gamification in Russland

Menschliches Verhalten, und damit auch die Motivation, der Wille, das Auslegen und Nutzen von Regeln sind, wenig überraschend, kulturbedingt. Dies zeigt wieder einmal unsere letzte

September 4, 2017 No Comments