His passion – and job – can be best described in one word: Enjoyneering.
Since 2007 he is involved in what is mainly called Gamification. Nowadays it has a lot of names, but no matter how you call it, at the end it has one purpose: to enable humans to unfold their full potential by reverse-engineering the science of fun.
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As the active CEO of Engaginglab GmbH, Roman Rackwitz stands for a game thinking approach and knows Gamification beyond points & badges or creating competitions & leaderboards.
His Gamification concepts and applications focus on long-term usage and human-centric-design.
Watch this video to see how he did an intervention at the Gamification World Congress in 2016, where most of the Gamification experts in the world were attending, to tackle the growing misunderstanding that game-like-behavior can be triggered by rewarding people with points & badges.
This is your entrance to the journey ‘how to do Gamification‘. We are preparing online courses, webinars and master classes to let you benefit from our learnings, the tools we use and the design processes that we established from more than a decade of customer-services.
<blockquote>There is an evergreen topic that you will stumble upon if you are interested in Human Resource, Employee engagement, Innovation, Leadership, Performance Management, and so
Ich habe auf LinkedIn einen Artikel mit dem Titel “Gamification – Let’s talk Marketing” veröffentlicht. For all of the talk and conversations I do about
Auf Medium gibt es einen neuen kleinen Beitrag von mir zum Thema Kundenbindungsprogramme: Unternehmen müssen sich entscheiden: Wollen sie im Kampf um treue Kunden weiterhin
