Roman Rackwitz

// Gamification Pioneer

// Founder

// Speaker

// Lecturer

// Supervisory Board

Designing for Homo Ludens

If people could work immersively like they play,

use products as if it were Thor's hammer itself,

solve problems as they tackle challenges in the game,

or be loyal like a Mario player in level 36,

would it be more interesting to do business with them?

3 things that happen when we meet


Clear & logical communication of what Game Thinking is and when it fits.


Effective 'deep dive' in gamification, nudging & behavioral economics.


Usually at least one direct action that you can easily implement.

Articles, interviews and more on the topic

In media such as t3n, W for Knowledge, Galileo and more.

What's on my mind right now:

No more posts to show

Entrepreneurial activities

At your service.


Germany's reputable agency for Game Thinking & Gamification. Context-related application and individual solutions for organizations.

2/5 Studios

Visualize your knowledge and use the potential of the 'Creator Economy'. Our studios are at your disposal for videos, podcasts, livestreaming.



Storytelling via podcast & Co. into the heads and hearts of employees. Individual communication that arouses emotions and engages listeners.