Marketing does not understand Gamification

Ich habe auf LinkedIn einen Artikel mit dem Titel „Gamification – Let’s talk Marketing“ veröffentlicht.

For all of the talk and conversations I do about Gamification what surprises me most is the fact that people think about it mainly as a tool to get people to do something they don’t (want to) do right now. That’s a pity because Gamification, and its underlying human psychological science, means a human-focused-orientation rather than an activity-focused-approach.

The difference is obvious, right? The former one aims to work in the favour of the human being and the latter one focuses on an activity, no matter who an why a person is doing it. What do you think has a lasting effect?

With that in mind, I’m putting out a series of pieces that are based on our experiences in the area of Gamification and related scopes.

Weiterlesen bei LinkedIn

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